I’m so excited to announce a new organization I am forming in Los Angeles: The Institute for Art and Olfaction.

The IAO aims to instigate greater engagement with the art and science of perfumery. We will do this through a public education program, by building an archive of contemporary perfume releases, by creating an accessible laboratory for scent innovation, and by inciting cross-genre collaboration between perfumers and other creative practitioners.

We need help as we launch. In this delicate phase, every like, comment, view, follow and retweet is crucial.  So, please support this weird new idea. Here’s how:

Join the mailing List: http://eepurl.com/q_CZT
Like on Facebook: facebook.com/artandolfaction
Follow on Twitter: twitter.com/artandolfaction

And check out the website: www.artandolfaction.com