A ‘superlative’ (16 pts) ad campaign

From a Jawbone.tv article:

“North American television doesn’t often see ad campaigns like Scrabble’s ‘the Beautiful Word’. Thank god for the Internet. And the French.

Mattel’s Scrabble is the most popular ‘word’ board game in history (deal with it Boggle). It’s traditional, family friendly, and, some might say, even slightly intellectual. So when their new ‘the Beautiful Word’ campaign aired this spring on French television (stations like Paris Première), it raised more than a few lustrous European brows, and soon made its way across the pond and everywhere else, thanks to the Internet, to become something of a viral hit.”

Read the full article here, check out the ads, or download one of the songs! I know it’s big bad marketing, but it’s a good example of how well-intentioned ad agencies can be like the arts patrons of yore.

(With apologies to the Medicis)

Sent to me – originally – by Katie Nestor

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